Think of the last iOS app you downloaded. Why did you choose it over other competing iOS apps? Was it appealing? Was it easy to use? Did it feel personal or generic? What about the last update to your favorite iOS app? Did you notice any improvements? Were there any setbacks? And if you think of the last iOS app you developed or updated, did you keep all those things in mind? Keeping users engaged is the key to a successful iOS app, and user experience design (UX design) is a very important part of it. Early on in the iOS app game, you might have come across one that was delightful to look at, but not very user friendly. However, the reality is that those who center their design around user experience quickly get ahead of their competitors. And this is valid not just when launching an iOS app but throughout its lifespan. A strong UX might not make you catch your break, but a weak one will definitely cost you dearly.
User experience design (UX design) is a key element of any iOS app, whether we’re talking about a new iOS app trying to stand out among its competitors or an established iOS app trying to keep its edge. This means you must be up-to-date with the latest trends and technologies and always keep usability in mind. You may love the iOS app you designed, but will the millions of people you are targeting love it as much?
